Freunde Bistro

Freunde

Branding & menu system for a new bistro.

New bistro in Vilnius offers a flexitarian menu. It aims to lure both vegetarians and meat eaters in a bid to unite them through a common meal. Clear and non-pretentious brand identity for a restaurant features a simple menu system and a neon installation. Freunde doesn't take itself too seriously - it's inviting and open. Its branding seeks to show that. We centered it's branding around an outlined word-mark.

A set of illustrations by Daukante Subaciute explore the theme of friendship and co-existing. Neon illustration works both as a centerpiece of the bistro and signage visible from the outside. It is also the only branding element inside the restaurant.

It's all about being utilitarian. We based the menu on 3 different paper stocks of different weight, texture, and size. Paper has pre-printed elements of that branding, so it's easy to change and print the menu.

Services: Art direction, Branding, Brandbook, Graphic design, Print, Production guidance, Signage