So Verslas

So Verslas

Branding for a government initiative to promote socially responsible business.

Enterprise Lithuania, a non-profit agency under the Ministry of Economy and Innovation. So Verslas initiative was born to bring together the community of Lithuanian social entrepreneurs. It covers environmental impact, social exclusion, and employment in the rural areas.

We aimed to get younger audiences interested in the social aspects of the business. We focused identity on a word mark that works as an abbreviation to the phrase social business. Blank space allows DIY approach and allows the logo to adapt to different contexts.

Color is an essential element of the system. The straight line which is symbolical is also used as a blank space for a message extension. Due to these two elements, identity works on different scales and contexts.

Services: Art direction, Logotype, Branding, Strategy, Graphic-design